HOW PR GETS SMALL BUSINESSES NOTICED [NEW ONLINE TRAINING DATES ANNOUNCED]

28/4/2021

It's official - 87% of small business owners experience nerves when they're invited onto TV to talk about their business.

Put yourself in that position. Now imagine seeing your products or services in a national newspaper, magazine or on an influential website. Would you freeze or jump at these opportunities?

If you'd welcome this media coverage, join our online training classes on Tuesday 18 May & Tuesday 15 June - learn the smart PR techniques small businesses use to make themselves attractive to mainstream media.

Get tickets

Included in this training:

You will learn (in incredible detail) the 3 PR techniques small businesses use every day to get influential news brands talking about them.

This training exposes the clever rules of Proactive PR, Creative PR & Dynamic PR. Using real-life case studies, you'll see how small businesses use brilliantly simple story structure to build relationships with journalists and increase the reach of their products and services.

This training will also show you:

How to capture a journalist or editor's attention using The Open Loop - a powerful writing technique best-selling authors use every day. Using real samples that generated high-profile coverage and sales for our clients, you will learn how to write irresistible open loops

Which elements of your brand make compelling news stories and which should never be spoken about. By applying The Story Hierarchytechnique, you will learn the exact sequence these elements should be presented

[NEW] How to professionally pitch your brand to the media using The V.O.R Triangle - a subtle writing trick that instantly makes your pitch more persuasive

Book your place

PLUS, come along to find out:

How to write magnetic press releases that build interest in your business
How to get more emails from key journalists
Why Twitter is more powerful than Linkedin for building your media contacts list
What to do if you think a journalist or editor is ignoring you
What ‘credibility assets’ are, and why they attract media attention

Sitting alongside our popular events staged across the UK, this NEW masterclass is streamed online every month - 100% live and fully interactive. We're delighted to share this first-class PR education with even more small UK businesses. Are you ready to get your business on the front cover of your local newspaper or featured on a leading industry website? If so, book your ticket!

Get tickets