Once you've considered the madness of the below scenario, I'd like you to admit that it would never happen.
Our 'world's comfiest train station platform' campaign received two industry mentions this week. Pleasing.
Controversial idea, but... have you ever allowed for the possibility that not having a plan could be a low risk/high return strategy?
Telling our clients' stories is endlessly rewarding, but when the story is as nourishing for the soul as this one, it's pure delight. One of our newest clients, CAWA, take enormous pride in their commitment to creating employment opportunities where they previously didn't exist, and three of their most recent hires are a beautiful example of that.
Let's begin with a secret.
When I was at University, the most popular activity amongst my friends was beer, parties and sex. A noble hobby, I grant you.
I, however, gratified myself with a collection of magazines — supermarket food magazines, to be precise. You know the ones... always glossy, always free, always drool-inducing.