BRIEF: Elevate the public profile of artist Jamie Wilkinson - securing credible media placements across mainstream press.
WHAT WE DID: PHASE ONE: Created 'Painting Beckham' — a viral video using our 'H.U.M.A.N' method (Heightened Unscripted Marketing & Narrative)
PHASE TWO: Following viral status, coordinate interviews across influential print & digital platforms. All media coverage used to support & promote Jamie's debut art exhibition, '7'.
PHASE THREE: Produce, market & creative direct debut art exhibition. Social media management & production of all promotional assets: including video, print, photography, gifs & copy.
RESULT: In under 8 weeks, Jamie achieved:
His first viral video (18,000 views, 260 shares on facebook)