BRIEF: Share the brave, inspiring, humble origin story of Wholey Moly cookies. Position the brand as the 'David' that it is, not the 'Goliath' it's often tempting to pretend to be. Using a mix of opinion pieces & founder profiles, Wholey Moly's press features should communicate the inspiring, inclusive personality of the brand.
Coordinate press & media outreach across print, digital, radio & TV
Serve as key media liaison partner
RESULTS: High-profile features in leading titles Balance Magazine & Speciality Foods, plus a placement in the Financial Times' documentary series 'Career Changers'