Congratulations to PR software company Muck Rack — who just published brilliantly insightful research showing how 2000 journalists want to be pitched. 

Why is this relevant to your business/brand?

Because as stated on our homepage, we want to become the most helpful PR agency in the world, so when esteemed research echoes our library of unmissable FREE communications tips, it should reassure you that our advice is, at the very least, more impressive than the last freebie you enjoyed.
 
(smug, witchlike cackle)
 
So, of the many findings Muck Rack unearthed in their research, here are the THREE we consider non-negotiable when emailing journalists to enlighten, educate or entertain them with your business news.

As a man, I've never said this before, so deep breath... here goes:

In my experience, women are naturally better PR clients than men.

There, I said it.... cancel me, call me anti-men or accuse me of favouritism, either way, I'm still right. 

So, what do I mean by "better PR clients"?