'Trash TV' isn't a term I throw around liberally. I assure you, my recent YouTube rant came from a place of genuine rage.

Once the red mist settled, however, I looked at the YouTube views and realised I'd accumulated 500+ views in under 24 hours. Of course, this modest number is unlikely to attract the advertising purses of Amazon, Apple or Alfred's (the chip shop down the road), but compared to my prior uploads, it was somewhat viral.

From this experience, I learned two critical storytelling hacks that enabled client Raya's videos to perform strongly and attract a new audience during her Eurovision adventure.

The YouTube storytelling hacks were:

Nervous about taking the leap into YouTube, thirty minutes before publishing her very first vlog, our client Raya Clark sent us the below message.