You were here when new client ad campaign 'PUZZLES' was unveiled.

Following that announcement, here's a peek behind the 3 days of principle filming.

Next stage, post-production and narrative.

Scheduled for release mid-November, this multi-camera digital ad campaign will blow your imagination into new territories of branded storytelling. Promise. 

Icons & Machines is the lead creative agency for multi-camera digital ad campaign 'PUZZLES'.

CLIENT: Sheffield Bid
CAMPAIGN CREATIVE DIRECTOR: CK Goldiing

'PUZZLES' is a digital ad series conceived and delivered by Icons & Machines to communicate the usability, value and emotional serviceability of new retail initiative Sheffield Gift Card,

'PUZZLES' is a dynamic short-form video campaign, underpinned by Icons & Machines' 'HUMAN' format: Heightened Unscripted Marketing And Narrative.

Pre-production research and creative direction now complete, click here for behind-the-scenes content from our three days of principle videography.

Attracting mainstream print, radio and digital media coverage, plus 9000 facebook views and over 100 shares in under four weeks, click here to see how Icons & Machines launched 61 HUGS - the debut short film by writer/creator CK Goldiing - in September 2018.