MAD ABOUT THE AD [COLLECTION #1]

THE 5 ADS INSPECTED TODAY:

• Specsavers
• Lloyds Bank
• P&O CRUISES
• Many Pets (pet insurance)
• BURGA (mobile phone cases)

Welcome to 'MAD ABOUT THE AD' — a  fast, fun & opinionated look at the words used in ads.

Each instalment of 'MAD ABOUT THE AD' features ads we consider effective and others we dare to challenge. Understand, literally no one has asked for our opinion on any of these ads, but this series is about helping your brand use words better, and of course, us enjoying the sound of our own voice.

KEY:
'MAD ABOUT THE AD' = We like the ad!
'MAKES US MAD' = Nah, not a fan.

Let's begin.

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