BRIEF: Ahead of the Christmas rush, position Sheffield Gift Card as a gift idea with heart. The campaign should:
Reinforce positive brand perception
WHAT WE DID: Created 'PUZZLES' — a three-part hidden camera campaign, in which, a tantalising offer was made to unsuspecting members of the public. The campaign sought to align Sheffield Gift Card with the joy of giving.
Watch all three parts below.
RESULT: Highest ever Sheffield Gift Card December sales.
Full video production, sound & edit
PRODUCTION CREDITS: CREATIVE DIRECTOR: CK Goldiing for Icons & Machines SOUND/CAMERAS: Stuart Turner for Lensgo Media WRITTEN, PRODUCED & DIRECTED BY:CK Goldiing for Icons & Machines VOICEOVER ARTIST: Mark Chadwick EDITED BY: CK Goldiing & Stuart Turner KIND MAN: CK Goldiing