CLIENT:
Sheffield Gift Card // pre-paid gift card
BRIEF:
Ahead of the Christmas rush, position Sheffield Gift Card as a gift idea with heart. The campaign should:
WHAT WE DID:
Created 'PUZZLES' — a three-part hidden camera campaign, in which, a tantalising offer was made to unsuspecting members of the public. The campaign sought to align Sheffield Gift Card with the joy of giving.
Watch all three parts below.
RESULT:
Highest ever Sheffield Gift Card December sales.
SERVICES:
Sheffield Gift Card // pre-paid gift card
BRIEF:
Ahead of the Christmas rush, position Sheffield Gift Card as a gift idea with heart. The campaign should:
- Drive sales
- Develop awareness
- Stimulate engagement
- Reinforce positive brand perception
WHAT WE DID:
Created 'PUZZLES' — a three-part hidden camera campaign, in which, a tantalising offer was made to unsuspecting members of the public. The campaign sought to align Sheffield Gift Card with the joy of giving.
Watch all three parts below.
RESULT:
Highest ever Sheffield Gift Card December sales.
SERVICES:
- Concept ideation
- Storyboarding
- Location scouting
- Creative direction
- Voiceover scripting
- Full video production, sound & edit
PRODUCTION CREDITS:
CREATIVE DIRECTOR: CK Goldiing for Icons & Machines
SOUND/CAMERAS: Stuart Turner for Lensgo Media
WRITTEN, PRODUCED & DIRECTED BY: CK Goldiing for Icons & Machines
VOICEOVER ARTIST: Mark Chadwick
EDITED BY: CK Goldiing & Stuart Turner
KIND MAN: CK Goldiing
CREATIVE DIRECTOR: CK Goldiing for Icons & Machines
SOUND/CAMERAS: Stuart Turner for Lensgo Media
WRITTEN, PRODUCED & DIRECTED BY: CK Goldiing for Icons & Machines
VOICEOVER ARTIST: Mark Chadwick
EDITED BY: CK Goldiing & Stuart Turner
KIND MAN: CK Goldiing