LEARN HOW TO GET HIGH-PROFILE
MEDIA COVERAGE
Many people underestimate how attainable high-profile media coverage is. Your level of fame or financial success rarely plays a part in getting featured in mainstream media. In fact, 85% of our clients had no prior media coverage before contacting us, yet still, within 28 days, 91% of them appeared on TV, in regional and national newspapers, on influential websites and radio. Our 4-hour in-house pitch training shows you how we do it - delivered via video conference or in-house at a location of your choice.
You will learn the following:
Proven publicity techniques
3 proven PR techniques you can use in-house to cleverly lift your brand's profile:
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Powerful writing technique 1
How to grab a journalist or editor's attention using the 'Open Loop' - a powerful writing technique best-selling authors use every day. Using actual case studies that generated high-profile coverage and sales for our clients, you will learn how to write irresistible Open Loops. |
Powerful writing technique 2
Which elements of your brand make compelling news stories and which should never be spoken about? By applying the Story Hierarchy Principle, you will learn the exact sequence these elements should be presented. |
Additionally, this training will show you:
- How to professionally pitch your brand to the media using the V.O.R Triangle - a subtle writing trick that makes your pitch unforgettable
- Why Twitter is more powerful than Linkedin for building your media contacts
- How to write a magnetic press release that generates a buzz around your brand
- How to get more replies to your media pitches
- What to do if you think a journalist or editor is ignoring you
- What Credibility Assets are, and how they attract media attention
Training rates:
REMOTE:
£895
- Live 4-hour session, delivered remotely via video conference
IN-HOUSE:
£1225*
- In-house session, delivered at a location of your choice. You will be quoted according to your chosen location, please get in touch for an exact quote.
Watch clips from our publicity training:
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Stunning reviews of our publicity training:
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