Have you noticed, via our excessively brilliant copywriting tips, that human behaviour is our jam? It'll come as no surprise to hear, then, that when we partner with freelance PR specialists, we set a high bar. We look for a unique set of traits, qualities, perspectives, behaviours and irks. But what are they?

Did you know that we, ICONS & MACHINES, were founded in 2018 by 2 x award-winning writer/presenter/content creator/documentary maker CK Goldiing? Oh, sorry, thought we'd mentioned it.

Since we opened our London location in June last year, CK has assembled a sensational crew of talent to bring to life his new TV show concept.​
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In classic Newsjacking style, brands were out in force today playfully capitalising on the biggest breaking news story of the week — Boris Johnson's demise. Among the usual suspects enjoying the trending tailwind was KFC, Burger King, Brewdog, Iceland and more.

Across 48 volatile hours, over 50 MPs quit Boris Johnson's government. Of course, this resulted in not only the biggest political crisis in recent years, but Mr Johnson's inevitable resignation, too.

Having watched his resignation speech with the same morbid fascination that you did, there's great value in us dissecting it, after all, crisis management is a key function of any business... and as your forever helpful PR agency, it's our pleasure to divulge some of the fundamentals of effective crisis management.

So, based on Mr Johnson's speech, here are 3 techniques you can deploy to minimise brand damage and protect your reputation during a media crisis.
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