 According to estimates, the average adult makes approximately 35,000 decisions every day. Shopify - the company that generated US$4.611 billion last year - leverages this fact better than any brand I've ever studied. How? By spraying their web visitors with a deluge of clear direction; which as we'll see later, relieves them of the stress of having to make yet more decisions.
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 A dating disaster I recently endured has no place in an article explaining how to win business awards, I admit it, but my date was guilty of the one social error found in almost all mediocre business award submissions. So, if you want to engage, captivate and persuade a judging panel (instead of sending them into a deep sleep), here's what not to do.
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