THE 5 ADS INSPECTED TODAY:

• Specsavers
• Lloyds Bank
• P&O CRUISES
• Many Pets (pet insurance)
• BURGA (mobile phone cases)

Welcome to 'MAD ABOUT THE AD' — a  fast, fun & opinionated look at the words used in ads.

Each instalment of 'MAD ABOUT THE AD' features ads we consider effective and others we dare to challenge. Understand, literally no one has asked for our opinion on any of these ads, but this series is about helping your brand use words better, and of course, us enjoying the sound of our own voice.

KEY:
'MAD ABOUT THE AD' = We like the ad!
'MAKES US MAD' = Nah, not a fan.

Let's begin.

It's a crude thing to admit, but the truth is often ugly, so here goes... 

'Of all my skills, the one that makes me an effective publicist is my ability to manipulate situations.' 

There, I said it.

Hello? 

Are you still there? 

Okay, well, for those of you that aren't put-off by talk of manipulation, I salute you. As a reward, by the end of this blog, you'll learn one of my most successful manipulation techniques — my ability to manipulate sentences. You'll see how this skill generates high-profile media coverage for my clients, myself and, once you deploy them in your business, for you.

THE GOOD NEWS: this technique is 100% ethical.

THE BAD NEWS: this technique will suck valuable minutes from your life.