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    • CAWA COFFEE
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    • SHEFFIELD GIFT CARD
    • JAMIE WILKINSON
    • CHARLES BENTLEY & SON
    • GOLDSMITHS NORTH
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    • CC33
    • WHOLEY MOLY COOKIES
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    • RAYA CLARK
    • WORTH HAIR
    • FEEDING SHEFFIELD
    • THE RAW STOP [LONDON ACTING CLASS]
    • BEST SOLICITORS
    • 61 HUGS: SHORT FILM
    • KSENIA KARPENKO
    • THOMAS NOX ACCESSORIES
    • LOCKSLEY CRAFT GIN
    • HYDRA CREATIVE
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CAWA COFFEE


CLIENT: 
CAWA coffee // Artisan bakery & speciality coffee roaster chain

BRIEF:
  • Create an attractive/persuasive 'hero message' for the brand
  • Deliver compelling visual concepts that heighten our brand offering
  • Secure high value media coverage and reach across traditional and digital publishers
  • Create impact and awe around the launch of our fifth shop in Nottingham train station 

WHAT WE DID:

First, following deep brand research & fact-finding, we conceived CAWA coffee's first ever hero message: 'Beyond Expectations & Nicely Surprising' -- the acronym of which is the B.E.A.N.S promise. Inspired by CAWA coffee's commitment to unrivalled bean quality, the B.E.A.N.S promise became their marketing centrepiece; adorning all customer touchpoints and internal/external brand comms.

​Next, we created 'PLATFORM U' — the world's comfiest train station platform. Located on the station concourse, PLATFORM U is a serene meditative space for commuters to sit, reflect and enjoy a moment of calm.  Accommodating one commuter at a time, PLATFORM U boasts a sumptuous Chesterfield armchair, homely carpeting, exotic plants, charging bays for mobile devices, a journal for commuters to share their daily musings.... and, if each commuter wishes, a therapeutic over-the-clothes head, neck and shoulder massage.

Naturally, given the nature of CAWA's business, indulgent pastries and silky coffees bring each commuter a finishing touch of bliss.

RESULT:
Within three weeks of the campaign's launch, a reach of 2.5 million across digital and print media was achieved.

SERVICES:
  • Creative campaign ideation 
  • Publicity management
  • Content production 
  • Creative direction ​​
  • Lead copywriters
  • Hero messaging
  • Graphic design

'PLATFORM U' — micro film

Digital press coverage (phase #1)
​(click each images to visit the website)

Picture
Picture
Picture
Picture

Digital press coverage (phase #2)
​(click each images to visit the website)

Picture
Picture
Picture

Newspaper coverage

Picture
Sheffield Star newspaper (September 13 2022)
Picture
Nottingham Post newspaper (August 18 2022)

Hero messaging
(the B.E.A.N.S promise)

Graphic design
​(Welcome to 'PLATFORM U' flyer)

Welcome to PLATFORM U (front)
Welcome to PLATFORM U (rear)

Graphic design
​('Introducing CAWA' flyer)

'Introducing CAWA' flyer (front)
'Introducing CAWA' flyer (front)

Photography
​(click each images to enlarge)

Question? Call us on 0114 491 0636

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  • Home
  • Services
    • PR MANAGEMENT
    • PR TRAINING
    • HERO MESSAGING
    • MEDIA TRAINING
    • CONTENT CREATION
    • PR COMMENTARY
    • PRESS RELEASE DRAFT & DISTRIBUTION
    • WIN WITH WORDS
  • Work
    • CAWA COFFEE
    • WATERBEAR MUSIC COLLEGE
    • SHEFFIELD GIFT CARD
    • JAMIE WILKINSON
    • CHARLES BENTLEY & SON
    • GOLDSMITHS NORTH
    • NAUTILUS DESIGNS
    • CONFRONTING MY EXPLICIT
    • CC33
    • WHOLEY MOLY COOKIES
    • BHI SUPPLIES
    • RAYA CLARK
    • WORTH HAIR
    • FEEDING SHEFFIELD
    • THE RAW STOP [LONDON ACTING CLASS]
    • BEST SOLICITORS
    • 61 HUGS: SHORT FILM
    • KSENIA KARPENKO
    • THOMAS NOX ACCESSORIES
    • LOCKSLEY CRAFT GIN
    • HYDRA CREATIVE
  • About
  • Contact
  • Latest