Create impact and awe around the launch of our fifth shop in Nottingham train station
Secure high value media coverage and reach across traditional and digital publishers
Deliver compelling visual concepts that heighten our brand offering
WHAT WE DID: Created 'PLATFORM U' — the world's comfiest train station platform. Located on the station concourse, PLATFORM U is a serene meditative space for commuters to sit, reflect and enjoy a moment of calm. Accommodating one commuter at a time, PLATFORM U boasts a sumptuous Chesterfield armchair, homely carpeting, exotic plants, charging bays for mobile devices, a journal for commuters to share their daily musings.... and, if each commuter wishes, a therapeutic over-the-clothes head, neck and shoulder massage.
Naturally, given the nature of CAWA's business, indulgent pastries and silky coffees bring each commuter a finishing touch of bliss.
RESULT: Within three weeks of the campaign's launch, a reach of 2.5 million across digital and print media was achieved.
Creative campaign ideation
'PLATFORM U' — micro film
Digital press coverage (phase #1) (click each images to visit the website)
Digital press coverage (phase #2) (click each images to visit the website)