ICONS & MACHINES
  • Home
  • Services
    • PR MANAGEMENT
    • PR TRAINING
    • CONTENT CREATION
    • MEDIA TRAINING
    • PRESS RELEASE DRAFT & DISTRIBUTION
    • WIN WITH WORDS
  • Work
    • CAWA COFFEE
    • JAMIE WILKINSON
    • WATERBEAR MUSIC COLLEGE
    • SHEFFIELD GIFT CARD
    • CHARLES BENTLEY & SON
    • WHOLEY MOLY COOKIES
    • CC33
    • BHI SUPPLIES
    • RAYA CLARK
    • WORTH HAIR
    • FEEDING SHEFFIELD
    • THE RAW STOP [LONDON ACTING CLASS]
    • CONFRONTING MY EXPLICIT
    • BEST SOLICITORS
    • 61 HUGS: SHORT FILM
    • KSENIA KARPENKO
    • THOMAS NOX ACCESSORIES
    • LOCKSLEY CRAFT GIN
    • HYDRA CREATIVE
  • About
  • Contact
  • Latest
  • Home
  • Services
    • PR MANAGEMENT
    • PR TRAINING
    • CONTENT CREATION
    • MEDIA TRAINING
    • PRESS RELEASE DRAFT & DISTRIBUTION
    • WIN WITH WORDS
  • Work
    • CAWA COFFEE
    • JAMIE WILKINSON
    • WATERBEAR MUSIC COLLEGE
    • SHEFFIELD GIFT CARD
    • CHARLES BENTLEY & SON
    • WHOLEY MOLY COOKIES
    • CC33
    • BHI SUPPLIES
    • RAYA CLARK
    • WORTH HAIR
    • FEEDING SHEFFIELD
    • THE RAW STOP [LONDON ACTING CLASS]
    • CONFRONTING MY EXPLICIT
    • BEST SOLICITORS
    • 61 HUGS: SHORT FILM
    • KSENIA KARPENKO
    • THOMAS NOX ACCESSORIES
    • LOCKSLEY CRAFT GIN
    • HYDRA CREATIVE
  • About
  • Contact
  • Latest
Search

CAWA COFFEE


CLIENT: 
CAWA // Artisan bakery & speciality coffee roaster chain

BRIEF:
  • Create impact and awe around the launch of our fifth shop in Nottingham train station 
  • Secure high value media coverage and reach across traditional and digital publishers
  • Deliver compelling visual concepts that heighten our brand offering

WHAT WE DID:
​Created 'PLATFORM U' — the world's comfiest train station platform. Located on the station concourse, PLATFORM U is a serene meditative space for commuters to sit, reflect and enjoy a moment of calm.  Accommodating one commuter at a time, PLATFORM U boasts a sumptuous Chesterfield armchair, homely carpeting, exotic plants, charging bays for mobile devices, a journal for commuters to share their daily musings.... and, if each commuter wishes, a therapeutic over-the-clothes head, neck and shoulder massage.

Naturally, given the nature of CAWA's business, indulgent pastries and silky coffees bring each commuter a finishing touch of bliss.

RESULT:
Within three weeks of the campaign's launch, a reach of 2.5 million across digital and print media was achieved.

SERVICES:
  • Creative campaign ideation 
  • Publicity management
  • Content production 
  • Creative direction ​​
  • Lead copywriters
  • Graphic design

'PLATFORM U' — micro film

Digital press coverage (phase #1)
​(click each images to visit the website)

Picture
Picture
Picture
Picture

Digital press coverage (phase #2)
​(click each images to visit the website)

Picture
Picture
Picture

Newspaper coverage

Picture
Sheffield Star newspaper (September 13 2022)
Picture
Nottingham Post newspaper (August 18 2022)

Graphic design
​(Welcome to 'PLATFORM U' flyer)

Welcome to PLATFORM U (front)
Welcome to PLATFORM U (rear)

Graphic design
​('Introducing CAWA' flyer)

'Introducing CAWA' flyer (front)
'Introducing CAWA' flyer (front)

Photography
​(click each images to enlarge)

Question? Call us on 0114 491 0636

MENU

About
Latest
Home

CONTACT

Call: 0114 491 0636
​Email: hello@iconsmachines.com
© COPYRIGHT 2023 ICONS & MACHINES.  ALL RIGHTS RESERVED.
  • Home
  • Services
    • PR MANAGEMENT
    • PR TRAINING
    • CONTENT CREATION
    • MEDIA TRAINING
    • PRESS RELEASE DRAFT & DISTRIBUTION
    • WIN WITH WORDS
  • Work
    • CAWA COFFEE
    • JAMIE WILKINSON
    • WATERBEAR MUSIC COLLEGE
    • SHEFFIELD GIFT CARD
    • CHARLES BENTLEY & SON
    • WHOLEY MOLY COOKIES
    • CC33
    • BHI SUPPLIES
    • RAYA CLARK
    • WORTH HAIR
    • FEEDING SHEFFIELD
    • THE RAW STOP [LONDON ACTING CLASS]
    • CONFRONTING MY EXPLICIT
    • BEST SOLICITORS
    • 61 HUGS: SHORT FILM
    • KSENIA KARPENKO
    • THOMAS NOX ACCESSORIES
    • LOCKSLEY CRAFT GIN
    • HYDRA CREATIVE
  • About
  • Contact
  • Latest