BRIEF: During a 7-day period of national turbulence in March 2020, engage mainstream media to inform, educate and warn the public and commercial businesses against purchasing counterfeit PPE. SERVICES: Counterfeit trade research Client media training Media management & distribution
RESULT: We arranged for BHI Managing Director Iain Martin to be featured on ITV News. His interview was broadcast to a peak weekend audience on March 20, 2021. See below.