It's three years since a potential disaster was averted in the most pleasing way imaginable.
Consider the absurdity of stopping members of the public as they go about their day... then inviting them to grab a paintbrush, and together, paint a portrait of one of the most famous faces on earth; David Beckham.
Oddly, despite no vetting procedures, no age restrictions and no talent checks, the outcome was something of a masterpiece. Watch below.
Within two weeks of us opening our London office (Summer 2021), one of the first friends we made was actress Rachel Wilde — who played Eastenders' loveable minx Nikki Spraggan.
Did you know that whatever KPIs John Lewis uses to measure the success of their newly unveiled Christmas ad, it will meet them? No doubt. No question. Fact.
How do we know?
Are you a woman running a company?
Or, are you a woman in a senior business position?
If so, there's one more crucial question for you:
In a 2020 interview, our founder said:
“As a writer, creator, documentary maker and PR agency owner, the only difference between me and an actual psychologist is that I can’t be bothered to go to university.” - CK Goldiing
Yesterday, a rare video appeared on YouTube. It's wonderful. In it, two media professionals discuss how businesses can cleverly boost their public profile and engage new audiences using mainstream media.
Packed with helpful advice, during the chat, freelance journalist (and our Twitter friend) Kelsey Ogletree said something you should consider as fact.
Here's the revelatory moment...
Once you've considered the madness of the below scenario, I'd like you to admit that it would never happen.
Our 'world's comfiest train station platform' campaign received two industry mentions this week. Pleasing.
Controversial idea, but... have you ever allowed for the possibility that not having a plan could be a low risk/high return strategy?
Telling our clients' stories is endlessly rewarding, but when the story is as nourishing for the soul as this one, it's pure delight. One of our newest clients, CAWA, take enormous pride in their commitment to creating employment opportunities where they previously didn't exist, and three of their most recent hires are a beautiful example of that.