Last week, for the second time in two years, British actress Rachel Wilde commissioned our content team to deliver her official headshots. Given that we love her (and because she enticed us with donuts), the answer was inevitable. See below for the results.

Dear jewellery and precious gem lovers...

.. introducing Goldsmith North!

A dazzling three-day shopping experience in Sheffield's majestic Cutlers' Hall, Goldsmiths North is a unique opportunity to try on and buy exclusive designer jewellery and contemporary silverware from some of the world's most innovative silversmiths and jewellers.

Did you know that our founder, CK Goldiing, is an award-winning filmmaker/presenter/adventurer? 

Yup, he is, and when he's not shaping creative strategies for our clients, he produces his own personal projects.  
 
His new three-part series 'ONE SHOT' is finally here, and after years of producing captivating social experiments and audacious challenges, this is his most grounded project yet, albeit with his signature twist and subtle jeopardy ever present. 

Here's the trailer.
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Congratulations to PR software company Muck Rack — who just published brilliantly insightful research showing how 2000 journalists want to be pitched. 

Why is this relevant to your business/brand?

Because as stated on our homepage, we want to become the most helpful PR agency in the world, so when esteemed research echoes our library of unmissable FREE communications tips, it should reassure you that our advice is, at the very least, more impressive than the last freebie you enjoyed.
 
(smug, witchlike cackle)
 
So, of the many findings Muck Rack unearthed in their research, here are the THREE we consider non-negotiable when emailing journalists to enlighten, educate or entertain them with your business news.

As a man, I've never said this before, so deep breath... here goes:

In my experience, women are naturally better PR clients than men.

There, I said it.... cancel me, call me anti-men or accuse me of favouritism, either way, I'm still right. 

So, what do I mean by "better PR clients"?

When it comes to how we behave as an agency, here's an accusation that'd unfairly damage our reputation:

"Drama. Fuss. They make a big deal out of everything."

In contrast, here's an accusation that'd perfectly describe our content — specifically our live events photography: 

"Drama. Fuss. They make a big deal out of everything."

You see, there's a time and a place for drama, and last week, when Chrissy Bray booked us to shoot her NEW London show — 'Just Act Normal' — we were in that exact place.

Which of these behaviours would you expect someone described as 'in control' to display?

Would you expect that person to be...

Quiet or loud?
Smiley or stoic? 
Proud or humble?
Attentive or distant? 
Cordial or confrontational?

Of all the public figures we've studied over the years, Alex Mahon, CEO of Channel 4, is in a league of her own. During interviews, when challenged, her composure is first class. 

Let's focus on Alex' 2022 appearance on BBC's The Media Show. The 25-minute conversation — discussing the then proposed privatisation of Channel 4 -- is a masterclass in confidence, charm and control. The way she displayed these traits, however, might surprise you.

Below, using clips from that interview, we'll show you 5 interviewee skills Alex has in spades — skills that'll help you exude confidence, charm and control during your next (or first ever) media interview.
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THE 5 ADS INSPECTED TODAY:

• Specsavers
• Lloyds Bank
• P&O CRUISES
• Many Pets (pet insurance)
• BURGA (mobile phone cases)

Welcome to 'MAD ABOUT THE AD' — a  fast, fun & opinionated look at the words used in ads.

Each instalment of 'MAD ABOUT THE AD' features ads we consider effective and others we dare to challenge. Understand, literally no one has asked for our opinion on any of these ads, but this series is about helping your brand use words better, and of course, us enjoying the sound of our own voice.

KEY:
'MAD ABOUT THE AD' = We like the ad!
'MAKES US MAD' = Nah, not a fan.

Let's begin.