Home & gardenware brand Charles Bentley have proudly furnished British homes since 1860, and we're proud to craft copy for their print, web and video Marketing.
With our new base in London, we're over the moon to be working with newly launched London acting class 'The Raw Stop'.
It's official - 87% of small business owners experience nerves when they're invited onto TV to talk about their business.
Put yourself in that position. Now imagine seeing your products or services in a national newspaper, magazine or on an influential website. Would you freeze or jump at these opportunities?
If you'd welcome this media coverage, join our online training classes on Tuesday 18 May & Tuesday 15 June - learn the smart PR techniques small businesses use to make themselves attractive to mainstream media.
Applause swept through Linkedin this week following Tesco's cute ad supporting the British pubs industry. My question, however, is - "Was Tesco being selfless or strategic?"
Today is World Theatre Day, and with optimism, we must all look forward to once again watching plays, dance and song together soon.
Until then, we have a question for you:
Would you let a stranger pay for your theatre tickets?
I'm ashamed to admit it - but it took me 2 attempts to spot her deception. What about you, did you spot the giveaway signs?
Leading Contact Centre CC33 commissioned us to deliver new website copy and brand messaging.
Among the creative work we devised for them was their innovative new 'Be Yourself For a Living' program - which rewards their highest-performing team with financial investments in their personal hobbies.
When was the last time you didn't press 'skip' on a YouTube ad? For me, those occasions are so rare, that when an ad does hook my attention, I demand to know why. The answer never surprises me.
In my opinion, there are proven techniques that underpin hypnotic ads - techniques that use powerful psychology and nifty copywriting. Let's look at one such ad from meditation app Headspace. Watch the ad below, then scroll down to see my 3 observations - all outlining why I think the ad is structurally excellent.
GOOD NEWS: All 3 techniques we cover will improve your marketing communications if carefully applied.
Imagine you're the richest man on earth. How would you respond if, during an otherwise pleasant interview, you're confronted with accusations of low wages and inappropriate working conditions?
OPTION A: Smile, thank the interviewer for the question, and subtly change the subject
OPTION B: Tell the interviewer that you welcome such scrutiny
OPTION C: Suggest the accusations are baseless
What a beautiful way to wrap-up 2020. Meet Anna - a big-hearted woman oozing kindness in the most challenging times.