Icons & Machines is the lead creative agency for multi-camera digital ad campaign 'PUZZLES'.
CLIENT: Sheffield Bid CAMPAIGN CREATIVE DIRECTOR: CK Goldiing 'PUZZLES' is a digital ad series conceived and delivered by Icons & Machines to communicate the usability, value and emotional serviceability of new retail initiative Sheffield Gift Card, 'PUZZLES' is a dynamic short-form video campaign, underpinned by Icons & Machines' 'HUMAN' format: Heightened Unscripted Marketing And Narrative. Pre-production research and creative direction now complete, click here for behind-the-scenes content from our three days of principle videography.
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