Have you ever noticed how, when a PR agency announces a new client, the announcement follows a somewhat predictable structure?
1: "We're delighted to announce... "
2: Then a bit detailing who the client is...
3: Next up, why the client is wonderful...
4: And finally, "We're looking forward to..."
All valid and perfectly interesting points, in truth.
We, however, are so taken by what this client just posted on Linkedin, that anything we say would, in comparison, be unbearably yawn-inducing.
So instead, click below to immerse yourself in a magnetic story of visualisation, ambition and the power of dreams.
Right, there you have it — the world's most non-existent client announcement.
(Oh well, at least our gripping new twitter thread about this client is more fun, and infinitely more therapeutic in places!)