A dating disaster I recently endured has no place in an article explaining how to win business awards, I admit it, but my date was guilty of the one social error found in almost all mediocre business award submissions. So, if you want to engage, captivate and persuade a judging panel (instead of sending them into a deep sleep), here's what not to do.
0 Comments
Never underestimate how stupid I felt standing in London's busiest underground station taking pictures of chicken nuggets bolted to a wall. Genuine shame. Happily, there was also an upside.
Applause swept through Linkedin this week following Tesco's cute ad supporting the British pubs industry. My question, however, is - "Was Tesco being selfless or strategic?"
When was the last time you didn't press 'skip' on a YouTube ad?
For me, those occasions are so rare, that when an ad does hook my attention, I demand to know why. The answer never surprises me. In my opinion, there are proven techniques that underpin hypnotic ads - techniques that use powerful psychology and nifty copywriting. Let's look at one such ad from meditation app Headspace. Watch the ad below, then scroll down to see my 3 observations - all outlining why I think the ad is structurally excellent. GOOD NEWS: All 3 techniques we cover will improve your marketing communications if carefully applied. Imagine you're the richest man on earth. How would you respond if, during an otherwise pleasant interview, you're confronted with accusations of low wages and inappropriate working conditions?
Would you: OPTION A: Smile, thank the interviewer for the question, and subtly change the subject OPTION B: Tell the interviewer that you welcome such scrutiny OPTION C: Suggest the accusations are baseless Following our recent exposé on the 'Rule of 3', here's another communications treat for you.
Ask yourself this question: In media interviews, how do celebrities, politicians and influential figures deflect uncomfortable questions without sounding evasive, elusive or plain rude? Answer: Zealously care about people's patience. How does it work?: Taylor Swift - the world's biggest popstar - was once asked why she's so secretive about her political leanings. She employed a deliciously subtle deflection technique that influential figures use every day. Take a look at her answer: WARNING: you'll never un-see what I'm going to show you now. Once I share it with you, you might even feel manipulated, duped and a little grubby. Please don't. Instead, use this clever trick to:
|
Categories
All
Archives
October 2023
|