When you think about your celebrity inspiration, who comes to mind, and why? For Huddersfield Designer, SJ Adams, it's musician/producer/entrepreneur Will.i.am - so a once-in-a-lifetime encounter with Will sparked an unlikely chain of events that would lead to a charming alliance with Lewis Bojang - the UK's No.1 Will.i.am lookalike. With Icons & Machines supporting SJ's media relations and developing her brand story, click here to read her newspaper debut, and listen to her full BBC Radio Leeds interview below. CREDITS:
Neckwear: Urbanized Neckwear by SJ Adams Photography: Marcus Branston ft. Lewis Bojang as Will.i.am
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