Do we all agree that "lurking" isn't an attractive word? Well, actually, it could be due a perception update.
Following our recent press placement for client Wholey Moly cookies, this week, we delve into the charming story of how they undertook vital pre-launch market research, which, you guessed it, involved undercover lurking. It paid off, because months later, the brand debuted on the famous shelves of Selfridges, London.
In this educational piece for Speciality Food Magazine, Wholey Moly founder Meenesh Mistry offers his TOP 5 TIPS for ATTRACTING RETAIL DISTRIBUTION.
Click here to read.