CLIENT:
Ksenia Karpenko // Award-Winning Wine Expert & Restaurant Entrepreneur

BRIEF:
Plan, design & deliver creative digital assets to support the launch of Bespoke Wine Collection - Ksenia's signature online wine sourcing company.  Craft a true and authentic story-led press release communicating Ksenia's inspiring story of resilience, tenacity and dynamism.

SERVICES:

• design & delivery of a bespoke 'Founder Integration Strategy' - introducing Ksenia into the consciousness of her customers, who previously, were aware only of her restaurant rather the visionary founder behind it
• activate principle photography to compliment print & digital press placements
• design & deliver electronic press kits for media circulation
• coordinate press & media appearances across print & digital
• social media strategy & support, including Instagram creative
• storyboarding, creative direction  & production of branded promotional film