ICONS & MACHINES
  • Home
  • Services
    • PUBLICITY MANAGEMENT
    • PRESS RELEASE DRAFT & DISTRIBUTION
    • PUBLICITY TRAINING
    • MEDIA TRAINING
    • CONTENT CREATION
  • Work
    • JAMIE WILKINSON
    • WHOLEY MOLY COOKIES
    • RAYA CLARK
    • CHARLES BENTLEY & SON
    • SHEFFIELD GIFT CARD
    • BEST SOLICITORS
    • CONFRONTING MY EXPLICIT
    • 61 HUGS: SHORT FILM
    • WORTH HAIR
    • LUCOZADE
    • KSENIA KARPENKO
    • THOMAS NOX ACCESSORIES
    • LOCKSLEY CRAFT GIN
    • GAP x LION
    • HYDRA CREATIVE
  • About
  • Contact
  • Latest
  • Home
  • Services
    • PUBLICITY MANAGEMENT
    • PRESS RELEASE DRAFT & DISTRIBUTION
    • PUBLICITY TRAINING
    • MEDIA TRAINING
    • CONTENT CREATION
  • Work
    • JAMIE WILKINSON
    • WHOLEY MOLY COOKIES
    • RAYA CLARK
    • CHARLES BENTLEY & SON
    • SHEFFIELD GIFT CARD
    • BEST SOLICITORS
    • CONFRONTING MY EXPLICIT
    • 61 HUGS: SHORT FILM
    • WORTH HAIR
    • LUCOZADE
    • KSENIA KARPENKO
    • THOMAS NOX ACCESSORIES
    • LOCKSLEY CRAFT GIN
    • GAP x LION
    • HYDRA CREATIVE
  • About
  • Contact
  • Latest
Search

3 REASONS THE HEADSPACE AD GOT 24 MILLION VIEWS

20/1/2021

0 Comments

 
Picture
When was the last time you didn't press 'skip' on a YouTube ad? For me, those occasions are so rare, that when an ad does hook my attention, I demand to know why. The answer never surprises me.

In my opinion, there are proven techniques that underpin hypnotic ads - techniques that use powerful psychology and nifty copywriting. Let's look at one such ad from meditation app Headspace. Watch the ad below, then scroll down to see my 3 observations - all outlining why  I think the ad is structurally excellent.

GOOD NEWS: All 3 techniques we cover will improve your marketing communications if carefully applied.
​

Read More
0 Comments

HOW JEFF BEZOS DEALS WITH TOUGH INTERVIEW QUESTIONS

5/1/2021

0 Comments

 
Picture
Imagine you're the richest man on earth. How would you respond if, during an otherwise  pleasant interview, you're confronted with accusations of low wages and inappropriate working conditions?

Would you:
​
OPTION A: Smile, thank the interviewer for the question, and subtly change the subject
OPTION B: Tell the interviewer that you welcome such scrutiny
OPTION C: Suggest the accusations are baseless  

Read More
0 Comments

NEW! COVID-19 FOOD POVERTY DOCUMENTARY

22/12/2020

0 Comments

 
Picture
What a beautiful way to wrap-up 2020. Meet Anna - a big-hearted woman oozing kindness in the most challenging times. ​

Read More
0 Comments

UNVEILED: 2021 CLIENT ADS

18/12/2020

0 Comments

 
Picture
Trusted by thousands of homes, Charles Bentley products have been a retail favourite since 1860. With a reputation for elegant design, exceptional value and award-winning craft, Charles Bentley's home, garden and leisure products remain a jewel of British manufacturing. 

Filmed in-house by their own creative team, we were commissioned to write a series of voiceover scripts for their 2021 product videos. With a focus on customer experience, each script had to communicate inclusivity, quality and accessibility - core values of Charles Bentley.

​Intended to enhance the browser experience of their website - 
charlesbentley.com - while also complimenting their social media activity, click 'PLAY' below to watch two of the many new promotional films you will see throughout 2021, all scripted by us. ​​

Read More
0 Comments

WORLD CHAMP GIVES CLIENT THE THUMBS UP

2/11/2020

0 Comments

 
Exactly one year ago, using a mix of viral marketing and media outreach, we introduced celebrity portrait painter Jamie Wilkinson to a whole new audience. Shortly after, he signed an exclusive retail contract with memorabilia store Fan Cave. What a wonderful 8 week campaign that was - we miss the creativity we shared during those winter afternoons. 

Seeing Jamie's relationship with Fan Cave develop has provided ample compensation, though. This week, he tweeted an image of 6 x world snooker champion, Ronnie O'Sullivan, proudly holding his latest artwork. Wow, just look at that!
Picture
Ronnie O'Sullivan with Jamie Wilkinson artwork

Read More
0 Comments

AWKWARD MEDIA INTERVIEW QUESTION? TRY THIS CLEVER DEFLECTION TECHNIQUE

22/9/2020

0 Comments

 
Picture
Following our recent exposé on the 'Rule of 3',  here's another PR treat for you.

Ask yourself this question: In media interviews, how do celebrities, politicians and influential figures deflect uncomfortable questions without sounding evasive, elusive or plain rude?

Answer: Zealously care about people's patience. 

How does it work?: ​Taylor Swift - the world's biggest popstar - was once asked why she's so secretive about her political leanings. She employed a deliciously subtle deflection technique that influential figures use every day. Take a look at her answer:

Read More
0 Comments

NEWS: Suicide Prevention meets online dating

8/9/2020

0 Comments

 
Picture
'HI, STRANGER' - An online play supporting suicide prevention

​Released free online Wednesday 9 September - in support of World Suicide Prevention Day - short virtual play ‘Hi, Stranger’ explores suicidal thoughts through the lens of online dating.

Read More
0 Comments

GREATEST EVER VIDEO ABOUT COPYWRITING?

14/7/2020

0 Comments

 
Picture
Which of these sentences best describe how you feel about sequels?

  • "I give them a fair chance."
  • "Garbage, just no!"
  • "Prefer prequels."​

Read More
0 Comments

GREATEST EVER VIDEO ABOUT PR?

10/7/2020

0 Comments

 
Picture
Twitter has been incredible this week. Every day, we've stumbled across PR resources that are either informative, funny or unmissable.

Today, however, our discovery is world-beating.

Read More
0 Comments

How Boris Johnson & McDonald’s Use Shameless Psychology to be More Persuasive

1/7/2020

0 Comments

 
Picture
WARNING: you'll never un-see what I'm going to show you now. Once I share it with you, you might even feel manipulated, duped and a little grubby. Please don't. Instead, use this clever trick to:

  • be more persuasive
  • improve your writing
  • enhance your presentations 

Read More
0 Comments
<<Previous

    Archives

    January 2021
    December 2020
    November 2020
    September 2020
    July 2020
    May 2020
    February 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    July 2018
    May 2018
    April 2018
    March 2018
    February 2018

    Categories

    All

    RSS Feed

MENU

About
Latest
Home

Support

Contact
© COPYRIGHT 2021 ICONS & MACHINES.  ALL RIGHTS RESERVED.
  • Home
  • Services
    • PUBLICITY MANAGEMENT
    • PRESS RELEASE DRAFT & DISTRIBUTION
    • PUBLICITY TRAINING
    • MEDIA TRAINING
    • CONTENT CREATION
  • Work
    • JAMIE WILKINSON
    • WHOLEY MOLY COOKIES
    • RAYA CLARK
    • CHARLES BENTLEY & SON
    • SHEFFIELD GIFT CARD
    • BEST SOLICITORS
    • CONFRONTING MY EXPLICIT
    • 61 HUGS: SHORT FILM
    • WORTH HAIR
    • LUCOZADE
    • KSENIA KARPENKO
    • THOMAS NOX ACCESSORIES
    • LOCKSLEY CRAFT GIN
    • GAP x LION
    • HYDRA CREATIVE
  • About
  • Contact
  • Latest