SCENARIO: You have £100 cash. You have no debit or visa cards. How long could you survive in London?
Two days? Three? Okay, four days, tops.
It turned out the answer is... six months.
(that's not a typo, by the way. Six months!)
This world-first challenge - launched by an imaginative [yet little known] content creator summer 2015 - would quickly attract national & international press coverage, and so, his commitment to producing uplifting digital stories rooted in humanity and endeavour was born.
During subsequent projects, an equally dynamic storytelling approach was taken, and in each instance, the outcome was identical: high-profile media channels zealously reported & distributed his innovative stories. Naturally, amid his increased exposure, content, production, personal branding & strategic PR commissions followed.
Summer 2017, a boutique content and PR studio was launched by the story-first content specialist. An expert in building the public profile of products, services and individuals, he named the agency Icons & Machines, in honour of the fine people he works with daily.
Discover CK Goldiing - founder of Icons & Machines - below. Watch his interview or snoop footage from one of his PR Masterclasses. Additionally, feel free to click any image below to expand each story.