No rational-thinking person would release a film without a trailer, right?
You were here when new client ad campaign 'PUZZLES' was unveiled.
Following that announcement, here's a peek behind the 3 days of principle filming.
Next stage, post-production and narrative.
Scheduled for release mid-November, this multi-camera digital ad campaign will blow your imagination into new territories of branded storytelling. Promise.
Icons & Machines is the lead creative agency for multi-camera digital ad campaign 'PUZZLES'.
CLIENT: Sheffield Bid
CAMPAIGN CREATIVE DIRECTOR: CK Goldiing
'PUZZLES' is a digital ad series conceived and delivered by Icons & Machines to communicate the usability, value and emotional serviceability of new retail initiative Sheffield Gift Card,
'PUZZLES' is a dynamic short-form video campaign, underpinned by Icons & Machines' 'HUMAN' format: Heightened Unscripted Marketing And Narrative.
Pre-production research and creative direction now complete, click here for behind-the-scenes content from our three days of principle videography.