Following our recent exposé on the 'Rule of 3', here's another PR treat for you.
Ask yourself this question: In media interviews, how do celebrities, politicians and influential figures deflect uncomfortable questions without sounding evasive, elusive or plain rude?
Answer: Zealously care about people's patience.
How does it work?: Taylor Swift - the world's biggest popstar - was once asked why she's so secretive about her political leanings. She employed a deliciously subtle deflection technique that influential figures use every day. Take a look at her answer:
'HI, STRANGER' - An online play supporting suicide prevention
Released free online Wednesday 9 September - in support of World Suicide Prevention Day - short virtual play ‘Hi, Stranger’ explores suicidal thoughts through the lens of online dating.