ICONS & MACHINES
  • Home
  • Services
    • PUBLICITY MANAGEMENT
    • PRESS RELEASE DRAFT & DISTRIBUTION
    • PUBLICITY TRAINING
    • MEDIA TRAINING
    • CONTENT CREATION
  • Work
    • JAMIE WILKINSON
    • WHOLEY MOLY COOKIES
    • RAYA CLARK
    • CHARLES BENTLEY & SON
    • SHEFFIELD GIFT CARD
    • BEST SOLICITORS
    • CONFRONTING MY EXPLICIT
    • 61 HUGS: SHORT FILM
    • WORTH HAIR
    • LUCOZADE
    • KSENIA KARPENKO
    • THOMAS NOX ACCESSORIES
    • LOCKSLEY CRAFT GIN
    • GAP x LION
    • HYDRA CREATIVE
  • About
  • Contact
  • Latest
  • Home
  • Services
    • PUBLICITY MANAGEMENT
    • PRESS RELEASE DRAFT & DISTRIBUTION
    • PUBLICITY TRAINING
    • MEDIA TRAINING
    • CONTENT CREATION
  • Work
    • JAMIE WILKINSON
    • WHOLEY MOLY COOKIES
    • RAYA CLARK
    • CHARLES BENTLEY & SON
    • SHEFFIELD GIFT CARD
    • BEST SOLICITORS
    • CONFRONTING MY EXPLICIT
    • 61 HUGS: SHORT FILM
    • WORTH HAIR
    • LUCOZADE
    • KSENIA KARPENKO
    • THOMAS NOX ACCESSORIES
    • LOCKSLEY CRAFT GIN
    • GAP x LION
    • HYDRA CREATIVE
  • About
  • Contact
  • Latest
Search

Q&A EXCLUSIVE: WHY do I LOVE PR?

26/11/2018

0 Comments

 
Picture
Not until leading media an entertainment platforms repeatedly featured my work did I pause and think, "okay, enough is enough."
As I reflected, wondering how I've secured high-profile media coverage for my personal adventures, including BBC, METRO, Red Bull, Huffington Post, Evening Standard, plus TV & Radio, the answer quickly presented itself. Simply put, it's because I'm obsessive about producing seductive stories - and as shown since time began, people are obsessive about hearing seductive stories. 

In this interview with David Johnson, director of digital Marketing agency, Loud Crowd, I discuss the power of using stories as a gateway to securing desirable press coverage.

Watch our interview below:

0:44 Why a powerful story acts as a gateway to media coverage
2:09 How a strong 'Hero Story' provides long-term press leverage
3:39 Why we're biologically programmed to connect with stories, not products
4:09 Why the media rarely care about your products and services
5:07 Tapping into the subconscious nature of storytelling  
7:36 Why 95% of people don't know what their hook is
​
0 Comments



Leave a Reply.

    Archives

    January 2021
    December 2020
    November 2020
    September 2020
    July 2020
    May 2020
    February 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    July 2018
    May 2018
    April 2018
    March 2018
    February 2018

    Categories

    All

    RSS Feed

MENU

About
Latest
Home

Support

Contact
© COPYRIGHT 2021 ICONS & MACHINES.  ALL RIGHTS RESERVED.
  • Home
  • Services
    • PUBLICITY MANAGEMENT
    • PRESS RELEASE DRAFT & DISTRIBUTION
    • PUBLICITY TRAINING
    • MEDIA TRAINING
    • CONTENT CREATION
  • Work
    • JAMIE WILKINSON
    • WHOLEY MOLY COOKIES
    • RAYA CLARK
    • CHARLES BENTLEY & SON
    • SHEFFIELD GIFT CARD
    • BEST SOLICITORS
    • CONFRONTING MY EXPLICIT
    • 61 HUGS: SHORT FILM
    • WORTH HAIR
    • LUCOZADE
    • KSENIA KARPENKO
    • THOMAS NOX ACCESSORIES
    • LOCKSLEY CRAFT GIN
    • GAP x LION
    • HYDRA CREATIVE
  • About
  • Contact
  • Latest