Q&A EXCLUSIVE: WHY do I LOVE PR?

Not until leading media an entertainment platforms repeatedly featured my work did I pause and think, "okay, enough is enough."

As I reflected, wondering how I've secured high-profile media coverage for my personal adventures, including BBC, METRO, Red Bull, Huffington Post, Evening Standard, plus TV & Radio, the answer quickly presented itself. Simply put, it's because I'm obsessive about producing seductive stories - and as shown since time began, people are obsessive about hearing seductive stories. 

In this interview with David Johnson, director of digital Marketing agency, Loud Crowd, I discuss the power of using stories as a gateway to securing desirable press coverage.

Watch our interview below:

0:44 Why a powerful story acts as a gateway to media coverage
2:09 How a strong 'Hero Story' provides long-term press leverage
3:39 Why we're biologically programmed to connect with stories, not products
4:09 Why the media rarely care about your products and services
5:07 Tapping into the subconscious nature of storytelling  
7:36 Why 95% of people don't know what their hook is
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