 "Non-corporate, non-boring - just funky, snappy, cool." To our lasting delight, Identity Merchandise founder Marisa Thompson always seeks distinctive content, and most critically, content that engages the end user. With a stunning new website under construction, Marisa was keen to enhance its communicative tools. and so, additional to striking imagery & immersive copy, she insisted video be a prominent feature of the site's function. Taking cues from ASOS' online marketplace, we designed a series of video shorts that demonstrate the depth of identity Merchandise' product range - focusing on each product's usability, practicality and often, tactile quality. Delivered in succinct 15-second episodes, with dynamic music beds, kinetic typography and featuring Identity Merchandise' sales team themselves, the overall tone of each video is targeted at the 25-31 year-old Marketing Executives typically tasked with sourcing branded merchandise for their employer's events & client gifts. Below is a sample of our new content for Identity Merchandise - featuring Account Manager Rachel. More to follow.
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