When a new snack brand sends you loads of free nuts in the post, is it:
ANSWER: don't care, frickin' delicious, pointless question.
This was a memorable week - reminding me that jumping to conclusions is a foolish habit we should all avoid.
Monday morning, 11am - time for my first tea of the day. Always a momentous landmark! Walking back to my desk, favourite ceramic mug in hand, I notice 6 slickly designed snack packs waiting patiently to catch my eye. I take an immediate shine to the minimalist branding. The pastel blue pack - roast salted almonds - is particularly handsome.
"What are these?" I ask Oliver - founder of the beautiful co-working space I now work (& demolish 9 brews-a -day) from.
"A snack company in Manchester called WILDE NUTS sent them, " he said. "They had nuts nearing their Best Before date, so sent them to nearby co-working spaces."
I liked WILDE NUTS immediately, and not just for their [PR-laced] altruism. Sure, I love nuts, and love freebies even more, but it was the little note that accompanied the treats I liked most.
"Hi, please enjoy these. We'd love a little shout on social media if you like them."
Glorious. I mean, how cute.
Adorable note aside, having looked at the ingredients, I noticed only four were listed. With that in mind, I wondered if WILDE NUTS was all style, no substance.
Don't get me wrong, the fewer ingredients a snack has, the happier I am, so four is utopia. Here, however, considering WILDE NUTS have won awards (according to their proud on-pack sticker), I couldn't help but wonder, "If this product contains only four things, how exactly are you different to other roast salted almonds - almonds are almonds, surely?"
As it happens, the answer to my question is no less annoying than my tendency to overthink everything.
You see, the answer presented itself seconds after I'd demolished an entire bag in one afternoon. Truth is, I have no idea why WILDE NUTS taste so good compared to others, but the 3 empty packets I've so far amassed speak for themselves.
The roast salted almonds are my favourite by a country mile. The sour cream & onion cashews are refreshingly creamy and nicely balanced (i.e. not overbearing in the flavour department), but they don't tickle my happy button quite like those salty little almonds.
Browsing WILDE NUTS' social media, I learned they did indeed send free snack parcels to co-working spaces across the North of England - all of whom eagerly spread love online. We, at Studio November, were sent enough for everyone to take home 6 bags.
So I took 8.
Visit Wilde Nuts here
Visit us at Studio November here