BBC... ITV... SJ... ETC...

When you think about your celebrity inspiration, who comes to mind, and why?

For Huddersfield Designer, SJ Adams, it's musician/producer/entrepreneur Will.i.am - so a once-in-a-lifetime encounter with Will sparked an unlikely chain of events that would lead to a charming alliance with Lewis Bojang - the UK's No.1 Will.i.am lookalike.

With Icons & Machines supporting SJ's media relations and developing her brand story, click here to read her newspaper debut, and listen to her full BBC Radio Leeds interview below.

CREDITS:
Neckwear: Urbanized Neckwear by SJ Adams
Photography: Marcus Branston
ft. Lewis Bojang as Will.i.am