You saw our March preview, well, here is the main welcome film for branded merchandise specialists Identity Merchandise.
Produced to compliment their new website and lift 'average time' new visitors spend browsing the website, company founder/director Marissa Thompson was clear with her aesthetic preference, wishing to, ".. avoid traditional corporate-style videos. Identity Merchandise is innovative in our approach to serving our clients and building their brand presence. We need to reflect this in all our communications. Our welcome film should be 'funky' 'kinetic' and energising, with no lingering shots that encourage boredom to set in."
Used on their website landing page, this welcome film, along with our supporting shorts, served to launch Identity Merchandise' YouTube channel, too.
CK Goldiing, Founder of Icons & Machines