A dating disaster I recently endured has no place in an article explaining how to win business awards, I admit it, but my date was guilty of the one social error found in almost all mediocre business award submissions. So, if you want to engage, captivate and persuade a judging panel (instead of sending them into a deep sleep), here's what not to do.
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Jesus - if you told me that Tesco Mobile's new national campaign would feature a crude play on the words 'shit', 'piss' and 'fuck', I'd recommend less booze for you.
"Seriously, put the bottle down and step away", I'd advise. Never underestimate how stupid I felt standing in London's busiest underground station taking pictures of chicken nuggets bolted to a wall. Genuine shame. Happily, there was also an upside.
Dear UK start-ups, CEOs and clever Marketing teams...
We want to showcase your brand on an innovative new TV show. Snack brands, beverage brands, home furnishings or makers of nifty gadgets... tell us about your brand... shout about your big mission! Think about your favourite room at home, then fix a clear image of it in your head. Now, which of these brief descriptions best matches that image?
1: Comforting, warm & cosy [click for your match] 2: Contemporary, modern & aspirational [click for your match] 3: Functional, unfussy & stripped-back [click for your match] 4: Luxurious, elegant & glamorous [click for your match] Multi-million pound ad campaign aside, just how good is the iPhone 13's 'exciting' new cinematic blur feature? With two fabulous London actors and a fun domestic scene to experiment with, the European Editor of 9to5mac.com, Ben Lovejoy, investigated. Naturally, we were invited to document the behind-the-scenes action that would accompany his astonishingly detailed review.
As you saw via our work for London's newest and most exciting acting class, we specialise in producing honest, revealing behind-the-scenes interview films.
Today, we bring you a fresh new suite of interview films, this time, for forthcoming short comedy film 'The Grim Truth'. Home & gardenware brand Charles Bentley have proudly furnished British homes since 1860, and we're proud to craft copy for their print, web and video Marketing.
With our new base in London, we're over the moon to be working with newly launched London acting class 'The Raw Stop'.
It's official - 87% of small business owners experience nerves when they're invited onto TV to talk about their business.
Put yourself in that position. Now imagine seeing your products or services in a national newspaper, magazine or on an influential website. Would you freeze or jump at these opportunities? If you'd welcome this media coverage, join our online training classes on Tuesday 18 May & Tuesday 15 June - learn the smart PR techniques small businesses use to make themselves attractive to mainstream media. |
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