Imagine you're the richest man on earth. How would you respond if, during an otherwise pleasant interview, you're confronted with accusations of low wages and inappropriate working conditions?
OPTION A: Smile, thank the interviewer for the question, and subtly change the subject
OPTION B: Tell the interviewer that you welcome such scrutiny
OPTION C: Suggest the accusations are baseless
What a beautiful way to wrap-up 2020. Meet Anna - a big-hearted woman oozing kindness in the most challenging times.
Trusted by thousands of homes, Charles Bentley products have been a retail favourite since 1860. With a reputation for elegant design, exceptional value and award-winning craft, Charles Bentley's home, garden and leisure products remain a jewel of British manufacturing.
Filmed in-house by their own creative team, we were commissioned to write a series of voiceover scripts for their 2021 product videos. With a focus on customer experience, each script had to communicate inclusivity, quality and accessibility - core values of Charles Bentley.
Intended to enhance the browser experience of their website - charlesbentley.com - while also complimenting their social media activity, click 'PLAY' below to watch two of the many new promotional films you will see throughout 2021, all scripted by us.
Exactly one year ago, using a mix of viral marketing and media outreach, we introduced celebrity portrait painter Jamie Wilkinson to a whole new audience. Shortly after, he signed an exclusive retail contract with memorabilia store Fan Cave. What a wonderful 8 week campaign that was - we miss the creativity we shared during those winter afternoons.
Seeing Jamie's relationship with Fan Cave develop has provided ample compensation, though. This week, he tweeted an image of 6 x world snooker champion, Ronnie O'Sullivan, proudly holding his latest artwork. Wow, just look at that!
Following our recent exposé on the 'Rule of 3', here's another PR treat for you.
Ask yourself this question: In media interviews, how do celebrities, politicians and influential figures deflect uncomfortable questions without sounding evasive, elusive or plain rude?
Answer: Zealously care about people's patience.
How does it work?: Taylor Swift - the world's biggest popstar - was once asked why she's so secretive about her political leanings. She employed a deliciously subtle deflection technique that influential figures use every day. Take a look at her answer:
'HI, STRANGER' - An online play supporting suicide prevention
Released free online Wednesday 9 September - in support of World Suicide Prevention Day - short virtual play ‘Hi, Stranger’ explores suicidal thoughts through the lens of online dating.
Which of these sentences best describe how you feel about sequels?
Twitter has been incredible this week. Every day, we've stumbled across PR resources that are either informative, funny or unmissable.
Today, however, our discovery is world-beating.
WARNING: you'll never un-see what I'm going to show you now. Once I share it with you, you might even feel manipulated, duped and a little grubby. Please don't. Instead, use this clever trick to:
Introducing exclusive behind-the-scenes images for forthcoming short film, The Grim Truth. Tasked with delivering behind-the-scenes content, including photography & on-set cast interviews, here's a peek at DAY 1.