CLIENT:
Nautilus Designs // Nationwide office furniture retailer (B2B)
BRIEF:
- Distil our rich brand history into an ownable, engaging & clear 'hero message'
- Prioritise clarity; allowing our internal teams to retain and easily communicate the message externally
- Create a feeling of pride that galvanises our teams and stakeholders
WHAT WE DID:
First, following deep brand research, industry analysis & fact-finding, we devised Nautilus Designs' first ever hero message — 'Better, as always' — a slogan that embodies (a) the company's 150+ year commitment to operational advancements in all areas, and (b) their tireless focus on exceptional customer service.
Next, we wrote a new welcome story for their about us page — a story that places their customers at the heart of the words.
RESULT:
Within two months of us conceiving 'Better, as always', Nautilus Designs' confidence-inspiring new slogan rolled out across all internal and external touchpoints — adorning corporate signage and the front cover of their elegant new product catalogue (see below).
The welcome story we wrote for their 'about us' page was immediately adopted as the official CEO message, too — which makes sense, after all, our writing was inspired entirely by our many conversations with her.
From start to finish, this project was a joy!
