CLIENT:
Nautilus Designs // Nationwide office furniture retailer (B2B)
BRIEF:
- Distil our rich brand history into an ownable, engaging & clear 'hero message'
- Prioritise clarity; allowing our internal teams to retain and easily communicate the message externally
- Create a feeling of pride that galvanises our teams and stakeholders
WHAT WE DID:
First, following deep brand research, industry analysis & fact-finding, we devised Nautilus Designs' first ever hero message — 'Better, as always' — a slogan that embodies (a) the company's 150+ year commitment to operational advancements in all areas, and (b) their tireless focus on exceptional customer service.
Next, we wrote a new welcome story for their about us page — a story that places their customers at the heart of the words.
RESULT:
Within two months of us conceiving 'Better, as always', Nautilus Designs' confidence-inspiring new slogan rolled out across all internal and external touchpoints — adorning the front cover of their primary marketing tool: their elegant new product catalogue.
The welcome story we wrote for their 'about us' page was immediately adopted as the official CEO message, too — which makes sense, after all, our writing was inspired entirely by our many conversations with her.
From start to finish, this project was a joy!
