 Trusted by thousands of homes, Charles Bentley products have been a retail favourite since 1860. With a reputation for elegant design, exceptional value and award-winning craft, Charles Bentley's home, garden and leisure products remain a jewel of British manufacturing. Filmed in-house by their own creative team, we were commissioned to write a series of voiceover scripts for their 2021 product videos. With a focus on customer experience, each script had to communicate inclusivity, quality and accessibility - core values of Charles Bentley. Intended to enhance the browser experience of their website - charlesbentley.com - while also complimenting their social media activity, click 'PLAY' below to watch two of the many new promotional films you will see throughout 2021, all scripted by us. Do you need similar help?Earlier this year, we revealed the powerful writing techniques used by successful brands, world leaders and even Hollywood. This clever tool is just one of the writing methodologies we employ when our clients commission us to persuade, inform and inspire customers. Do you sometimes struggle to find the right words for your business' newsletters, brochures, videos, emails or your website? Do you know how sentence structure, rhythm and length can make it 60% easier for people to remember your message? Get in touch, let us help. Email Abi on abi@iconsmachines.com Happy Friday (it's almost Christmas!!) 
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