 Yesterday, a rare video appeared on YouTube. It's wonderful. In it, two media professionals discuss how businesses can cleverly boost their public profile and engage new audiences using mainstream media. Packed with helpful advice, during the chat, freelance journalist (and our Twitter friend) Kelsey Ogletree said something you should consider as fact. Here's the revelatory moment...
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 Once you've considered the madness of the below scenario, I'd like you to admit that it would never happen.
 Our 'world's comfiest train station platform' campaign received two industry mentions this week. Pleasing.
 Controversial idea, but... have you ever allowed for the possibility that not having a plan could be a low risk/high return strategy?
 Telling our clients' stories is endlessly rewarding, but when the story is as nourishing for the soul as this one, it's pure delight. One of our newest clients, CAWA, take enormous pride in their commitment to creating employment opportunities where they previously didn't exist, and three of their most recent hires are a beautiful example of that.
 Let's begin with a secret.
When I was at University, the most popular activity amongst my friends was beer, parties and sex. A noble hobby, I grant you. I, however, gratified myself with a collection of magazines — supermarket food magazines, to be precise. You know the ones... always glossy, always free, always drool-inducing.  Why has no one done this before? It's common sense.
Train stations... let's discuss train stations, or more specifically, the metal seating therein. Sure, metal is durable, but it's hardly conducive to comfort, is it? Imagine, then, a train station that offers commuters a deep, inviting, sumptuous Chesterfield armchair. Imagine further, that once nestled in this luxury, a head, neck, arm and back massage ensues.  Earlier this week, we shared news of our dynamic new client, WaterBear Music College.
As we close WEEK #1 of our publicity management activities for this much-loved college, we'd like to thank National World journalists Sarah Marshall & Louise Hollingsworth for their print and digital distribution support across regional titles Yorkshire Post, Sheffield Star, Sheffield Telegraph & Scarborough News. And, a big "thank you" to Joe Food at Exposed Magazine.  UK's fastest-growing music college is coming to Sheffield — and they've secured an iconic address Have you ever noticed how, when a PR agency announces a new client, the announcement follows a somewhat predictable structure?
1: "We're delighted to announce... " 2: Then a bit detailing who the client is... 3: Next up, why the client is wonderful... 4: And finally, "We're looking forward to..." |
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