 Which of these behaviours would you expect someone described as 'in control' to display?
Would you expect that person to be... Quiet or loud? Smiley or stoic? Proud or humble? Attentive or distant? Cordial or confrontational? Of all the public figures we've studied over the years, Alex Mahon, CEO of Channel 4, is in a league of her own. During interviews, when challenged, her composure is first class. Let's focus on Alex' 2022 appearance on BBC's The Media Show. The 25-minute conversation — discussing the then proposed privatisation of Channel 4 -- is a masterclass in confidence, charm and control. The way she displayed these traits, however, might surprise you. Below, using clips from that interview, we'll show you 5 interviewee skills Alex has in spades — skills that'll help you exude confidence, charm and control during your next (or first ever) media interview.
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 THE 5 ADS INSPECTED TODAY:
Welcome to 'MAD ABOUT THE AD' — a fast, fun & opinionated look at the words used in ads. Each instalment of 'MAD ABOUT THE AD' features ads we consider effective and others we dare to challenge. Understand, literally no one has asked for our opinion on any of these ads, but this series is about helping your brand use words better, and of course, us enjoying the sound of our own voice. KEY: 'MAD ABOUT THE AD' = We like the ad! 'MAKES US MAD' = Nah, not a fan. Let's begin.  Has Harry gone too far with his hostility towards the media?
BBC Radio Sheffield invited our founder, CK Goldiing, to discuss Harry's recent controversies. Listen below.  It's a crude thing to admit, but the truth is often ugly, so here goes...
'Of all my skills, the one that makes me an effective publicist is my ability to manipulate situations.' There, I said it. Hello? Are you still there? Okay, well, for those of you that aren't put-off by talk of manipulation, I salute you. As a reward, by the end of this blog, you'll learn one of my most successful manipulation techniques — my ability to manipulate sentences. You'll see how this skill generates high-profile media coverage for my clients, myself and, once you deploy them in your business, for you. THE GOOD NEWS: this technique is 100% ethical. THE BAD NEWS: this technique will suck valuable minutes from your life.  What shouldn't you do when pitching journalists?
Featuring the greatest audience heckle of the year, in this video, our founder CK Goldiing shares our best-practice pitch techniques with London entrepreneurs.  Did you know that we're the only PR agency within a million mile radius that was founded by a guy who spent most of his 20s hosting massive music festivals, radio shows, digital TV and now makes his own social experiments & documentaries?
"So what?" you ask. Well, this seemingly pedestrian superpower (Marvel certainly aren't turning him into a movie franchise anytime soon) recently helped a charity break fundraising records. Today, we're going to show you how you can do the same at your next charity dinner/fundraiser/auction/raffle/John Barnes football icon guest speaker shindig.  It's three years since a potential disaster was averted in the most pleasing way imaginable.
Consider the absurdity of stopping members of the public as they go about their day... then inviting them to grab a paintbrush, and together, paint a portrait of one of the most famous faces on earth; David Beckham. Oddly, despite no vetting procedures, no age restrictions and no talent checks, the outcome was something of a masterpiece. Watch below.  Within two weeks of us opening our London office (Summer 2021), one of the first friends we made was actress Rachel Wilde — who played Eastenders' loveable minx Nikki Spraggan.
 Did you know that whatever KPIs John Lewis uses to measure the success of their newly unveiled Christmas ad, it will meet them? No doubt. No question. Fact.
How do we know? Simple.  Are you a woman running a company?
Or, are you a woman in a senior business position? If so, there's one more crucial question for you: |
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