It's a crude thing to admit, but the truth is often ugly, so here goes...
'Of all my skills, the one that makes me an effective publicist is my ability to manipulate situations.'
There, I said it.
Are you still there?
Okay, well, for those of you that aren't put-off by talk of manipulation, I salute you. As a reward, by the end of this blog, you'll learn one of my most successful manipulation techniques — my ability to manipulate sentences. You'll see how this skill generates high-profile media coverage for my clients, myself and, once you deploy them in your business, for you.
THE GOOD NEWS: this technique is 100% ethical.
THE BAD NEWS: this technique will suck valuable minutes from your life.
What shouldn't you do when pitching journalists?
Featuring the greatest audience heckle of the year, in this video, our founder CK Goldiing shares our best-practice pitch techniques with London entrepreneurs.
Did you know that we're the only PR agency within a million mile radius that was founded by a guy who spent most of his 20s hosting massive music festivals, radio shows, digital TV and now makes his own social experiments & documentaries?
"So what?" you ask.
Well, this seemingly pedestrian superpower (Marvel certainly aren't turning him into a movie franchise anytime soon) recently helped a charity break fundraising records.
Today, we're going to show you how you can do the same at your next charity dinner/fundraiser/auction/raffle/John Barnes football icon guest speaker shindig.
It's three years since a potential disaster was averted in the most pleasing way imaginable.
Consider the absurdity of stopping members of the public as they go about their day... then inviting them to grab a paintbrush, and together, paint a portrait of one of the most famous faces on earth; David Beckham.
Oddly, despite no vetting procedures, no age restrictions and no talent checks, the outcome was something of a masterpiece. Watch below.
Within two weeks of us opening our London office (Summer 2021), one of the first friends we made was actress Rachel Wilde — who played Eastenders' loveable minx Nikki Spraggan.
Did you know that whatever KPIs John Lewis uses to measure the success of their newly unveiled Christmas ad, it will meet them? No doubt. No question. Fact.
How do we know?
Are you a woman running a company?
Or, are you a woman in a senior business position?
If so, there's one more crucial question for you:
In a 2020 interview, our founder said:
“As a writer, creator, documentary maker and PR agency owner, the only difference between me and an actual psychologist is that I can’t be bothered to go to university.” - CK Goldiing
Yesterday, a rare video appeared on YouTube. It's wonderful. In it, two media professionals discuss how businesses can cleverly boost their public profile and engage new audiences using mainstream media.
Packed with helpful advice, during the chat, freelance journalist (and our Twitter friend) Kelsey Ogletree said something you should consider as fact.
Here's the revelatory moment...
Once you've considered the madness of the below scenario, I'd like you to admit that it would never happen.