FROM EASTENDER TO OPPORTUNITY MAKER
Within two weeks of us opening our London office (Summer 2021), one of the first friends we made was actress Rachel Wilde — who played Eastenders' loveable minx Nikki Spraggan.
Did you know that whatever KPIs John Lewis uses to measure the success of their newly unveiled Christmas ad, it will meet them? No doubt. No question. Fact.
How do we know?
OH SH*T… WOMEN ARE BOSSES, TOO?!
Are you a woman running a company?
Or, are you a woman in a senior business position?
If so, there's one more crucial question for you:
PHOTOGRAPHING A PSYCHOLOGIST
In a 2020 interview, our founder said:
“As a writer, creator, documentary maker and PR agency owner, the only difference between me and an actual psychologist is that I can’t be bothered to go to university.” - CK Goldiing
HOW TO FIND INFLUENTIAL PEOPLE WRITING ABOUT BUSINESSES LIKE YOURS IN UNDER 60-SECONDS
Yesterday, a rare video appeared on YouTube. It's wonderful. In it, two media professionals discuss how businesses can cleverly boost their public profile and engage new audiences using mainstream media.
Packed with helpful advice, during the chat, freelance journalist (and our Twitter friend) Kelsey Ogletree said something you should consider as fact.
Here's the revelatory moment...
Once you've considered the madness of the below scenario, I'd like you to admit that it would never happen.
Our 'world's comfiest train station platform' campaign received two industry mentions this week. Pleasing.
Controversial idea, but... have you ever allowed for the possibility that not having a plan could be a low risk/high return strategy?
Telling our clients' stories is endlessly rewarding, but when the story is as nourishing for the soul as this one, it's pure delight. One of our newest clients, CAWA, take enormous pride in their commitment to creating employment opportunities where they previously didn't exist, and three of their most recent hires are a beautiful example of that.
Let's begin with a secret.
When I was at University, the most popular activity amongst my friends was beer, parties and sex. A noble hobby, I grant you.
I, however, gratified myself with a collection of magazines — supermarket food magazines, to be precise. You know the ones... always glossy, always free, always drool-inducing.