GREATEST EVER VIDEO ABOUT COPYWRITING?

Which of these sentences best describe how you feel about sequels?

• "I give them a fair chance."
• "Garbage, just no!"
• "Prefer prequels."​

Fact is, this entire blog post is a shameless rip-off of our previous post titled 'Greatest Ever Video About PR?', but we make no apologies, 'cause that post was a box office smash (well, Twitter loved it, anyway).

So, for the follow-up, we've unearthed what is arguably the greatest ever video about effective copywriting. This video gives a wonderful introduction to copywriting, heck, even advanced copywriters will get value from it.

The video explains beautifully which words are the most persuasive when seeking to sell a product or service. It demonstrates the importance of using words that are simple, digestible and familiar. Plus, it explains which words best provoke people into action i.e. buying, ordering, registering or attending something. Ladies and gentlemen, introducing your guide through all of this... copywriting superbrain: Vikki Ross.

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At Icons & Machines, effective copywriting underpins so much of our work, so when Vikki reveals universally-loved techniques like 'The Rule of 3', we smiled smugly and reminisced to our recent post on the exact same topic.

Also in this video, Vikki achieves the unthinkable: she talks for 11-minutes straight without a single:

• ​line fluff
• water sip
• moment of yawm-inducing drivel

Granted, she begins the cosy homemade video by confessing to using a script, but a script is no guarantee of precision, trust us, we've trained enough people on speaking-to-camera.

Okay, enough with the trailers, kick back and enjoy Vikki's unmissable advice - we're off to demand a cinematic release.

​banner image by PEXELS