Living in the past is horribly underrated. So, let's do more of it, starting right now - because sometimes, looking back is delicious.
The four weeks we managed Raya Clark's press and media campaign were extraordinary. Our PR management spanned January - February 2018, and amid TV, radio, newspaper and digital placements, Raya was the Eurovision artist everyone in Yorkshire fell in love with. [Well, she is originally from Doncaster, after all]
Since Raya's unforgettable BBC journey, she continued to travel the world as a professional session singer, as she had been doing for years before Eurovision, I might add.
So, I hear you ask, how good is she, anyway?
Well, last night, with almost no fanfare on her social media channels, Raya joined multi-platinum-selling artist Michael Bolton on stage during his appearance on BBC Two's Strictly Come Dancing spin-off 'It Takes Two'. Understandably, anyone under the age of 30-years-old is now asking, "Michael who?", but I dedicate this entire post to everyone who, like me, not only adores 'The Bolt', but now loves 'The Clark' a little bit more, too.
Watch Michael & Raya below [of the three singers, Raya is standing far right, dark hair]
CK Goldiing, Founder of Icons & Machines