How do you communicate a transactional consumer product with dynamism, verve and fresh perspective?
Commissioned as lead creative agency by Sheffield Business Improvement District, we conceived, researched and produced a three-part christmas ad campaign, 'Puzzles'.
The product at the heart of the campaign is the Sheffield Gift Card.
'Puzzles' is a fully-unscripted hidden camera ad campaign underpinned by our H.U.M.A.N storytelling specialism: Heightened Unscripted Marketing And Narrative.
Premiered exclusively on facebook Thursday 23 November 2018, watch part 1 above, and see behind-the-scenes footage of the entire campaign here.
Parts 2 & 3 loom...
CREATIVE DIRECTOR: CK Goldiing for Icons & Machines
SOUND/CAMERAS: Stuart Turner for Lensgo Media
WRITTEN, PRODUCED & DIRECTED BY: CK Goldiing for Icons & Machine
VOICEOVER ARTIST: Mark Chadwick
EDITED BY: CK Goldiing & Stuart Turner
KIND MAN: CK Goldiing
CK Goldiing, Founder of Icons & Machines