If your press story doesn't feature any of these components, do not send it to media:
Additionally, don't forget that the Open Loop is among the most powerful writing techniques around. Click below, watch two NEW clips from our PR & Media masterclass at SPACES, Sheffield, May 7, covering these exact principles.
Join us at Workstation, Sheffield, May 22, for our next event - learn how to secure high-profile media coverage for your business or brand. Get your tickets here.
CK Goldiing, Founder of Icons & Machines