This is not a joke. It is implausible, but it is not a joke.
Two newspaper placements for breakthrough British short film 61 HUGS this week - including a front cover feature and one inside full page. Combined with its recent US premiere and screening at the UK's biggest documentary festival June 6 - 11, this film's remarkable audience growth continues. Not bad, considering it was produced for £2.79.
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CK Goldiing, Founder of Icons & Machines