Often, targeted media exposure is the only difference between a fruitful event and a lacklustre one. Our agile PR service gives our clients rapid media placements when time is limited.
Just four weeks ahead of his first men-only yoga class, yoga teacher Matt Appleby reached out, and arranged a free consultation. Within one hour of fact-finding, a best-practice press strategy was outlined. Matt saw the potential immediately, and commissioned us to draft his official press release, which critically, not only clearly outlined his unique 'hero story', but celebrated the most newsworthy elements of Matt's personal and professional life.
Within five days of presenting Matt with his press release [fully-formatted to journalist preference], he was featured on the front cover of his local newspaper, Barnsley Chronicle. This was a key placement, given the location of his yoga class - Yorkshire Sculpture Park. Days later, BBC Radio Sheffield dispatched a mobile reporter, who conducted an on-air interview with Matt during the mid-morning show.
Additional to the short-term benefit of elevated ticket sales, moving forward, these media placements serve to heighten Matt's industry profile, and of course provide long-term credibility enhancement to his website and online social channels - which now proudly showcase his high-profile media coverage. See Matt's press placements & listen to his excellent BBC interview below.
Does your business, product or service merit press coverage? Do you have a unique hook? For your no obligation telephone consultation, get in touch here
CK Goldiing, Founder of Icons & Machines